Selfies, soft focus and swag. Three crucial points any savvy Instagram user is au fait with. But as self-indulgent as it is, this social network is becoming the fashion world’s interactive, trend inspiring platform. A place too where we can all share our style triumphs, inspirations and the occasional sepia toned close up.
Careful not to go all out Rihanna by posting pictures of our nearly naked bodies or thinking we’re a budding Nigella with a snap of every calorie we’ve ever cooked, a crucial part of instagraming has to be the indulgent use of the all-powerful hash tag. No longer confined to Twitter, Instagram users have a never ending surplus of #wittycomments and #justifications, the top 5 being:
#YOLO – Oh you only live once? What connection does this have to a picture of your cat?
#NoFilter – Sometimes a filter isn’t a bad thing.
#Followme – Have some dignity.
#Boom – What does this even mean?
Luckily for us, we can actually select who we interact with and can therefore avoid the annoyance that comes hand in hand with social networking. For the ultimate window shopping extravaganza a well deserved follow would go to Matthew Williamson, Victoria Beckham, Balenciaga and Lanvin to name just a few.
And of course, CricketFashion is definitely worth following for the latest products, behind the scenes shoots and celebrity favourites. Not an irrelevant hash tag! #bangontrend!
By Matt Welsh