London Fashion week saw the second installment of our glorious fash-filled month featuring ample amounts of home-grown talent…ah-mazing. One designer in our particular focus was Matthew Williamson and his fabulous ’70s inspired SS’15 show. His eye-catching collection referred back to the DNA of the label: “I wanted this to be a real,
honest collection. It goes back to our DNA and is a celebration of what we as a brand do with both strength and passion.” Inspired by photographs of Marie Helvin in David Bailey’s book ‘Chasing Rainbows’, Matthew channeled ‘relaxed glamour’ through this beautiful collection, setting the tone for his Spring/Summer ‘15 girl.
As we stepped into a ’70s time warp (naturally we were immediately de-lighted), we were greeted with billowing silhouettes, signature exotic floor-length dresses and delicate hibiscus summer prints. Much and more came sashaying down the runway, not forgetting the feather-embellished totes and opulent sequined embroidery for must-have luscious textures. A beautiful palette of hot pink, yellow and azure accented with a pop of neon paradise shades where flaunted throughout this gorgeous collection, making us wish Summer would come back! Iconic floras repeatedly flowed gently throughout his collection in a wave style element with added depth by means of peek-a-boo cut-outs and soft, layered textures. Lightweight silks cut a relaxed, delicate figure with a modest nod to the ultimate Boho element embedded within the Matthew Willamson girl (r.e. the stunning FROW stars in attendance- fabulous).
Matthew had the whole seventies package, with hair and make-up pouring with relaxed ’70s glamour. Charlotte Tilbury took the hibiscus flower as a point of reference and used it to convey the look into a dewy glow with lashing of mascara (ahem trend alert) and neutral shades for a effortless-chic beauty. An ‘undone’ flirtatious bounce gave hair that real 70’s vibe, oozing with an air of Summer; natural waves flowing with ease, mimicking the movement of the silk gowns.
What with signature style emblazoned with new-season prints, beautiful feminine accents and those modestly risqué flesh-flashing cuts, this has to be Matthew Williamson’s greatest collection yet. Sooooo, how long ‘til Summer again?!